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Well said, Brian. It's a good start for sure. Maybe it's brand insecurity.

That was a pretty interesting video, Valeria. Thanks for sharing. You kinda lost me at "quantum physics," but I get where you're going with this one.

Gets me thinking, a lot of brand communications use indirect language to imply things, but this leads to individual knowledge, whereas, if they would just come out and say what they want people to do ("buy our crap"), everyone would know that everyone else knows the same message and we could all go about our business.

It's more than that, I'm sure, but it's pretty interesting.

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