Whether you've been cookied or tracked, or followed home by companies, all they can see is a browsing habit, not a preference.
For example, I use the Web a lot for work, and the course of a week, I'll visit hundreds of sites that are just research to me, nothing more.
Some algorithm somewhere will serve up ads based on this browsing and get is exactly wrong. Relevance requires a couple of key ingredients:
- connection to intent
- earned trust
I'd like to invite you to pause for a moment and think about how many people you can truly count on to be there for you. Forget the public displays. When you're really on the spot for something and need help, who do you call?
Are you your real self online?
Thanks to this idea of social proofing, more people have what I call status anxiety -- the constant need to be seen getting comments, and retweets, and some action, to show activity. Browsing and sharing habits reflect this public need.
The follow through, or lack thereof, of course, shows one's true colors. Do browsers and networks see that? Only in declarations.
[image by Simon Adriaensen]