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How much does this cost corporations? Scale this up across a nation and you start to understand why capitalism is faltering.

Where do you start?

I do wonder what we can do with the way people want to classify us - you know, *their* need to put you in a bucket.

For example, for some reason (maybe because I am a girl?) people continue to want to push me into the PR bucket. While I believe in the value of communications, I also believe in everyone understanding how to become a better communicator vs. having the special staff that "messages" things.

Besides, my passion and strength is deconstructing business problems and creating frameworks to address them. Alas, when you are competent in many things, you end up pegged by what is most "convenient" to the lazy observer.

Funny,

Was talking about this with a friend in London last week and similar themes:

post modernity helped us deconstruct the world and google is now "helping" us reconstruct in our own self referential and self deluding image.

we search because we have lost faith that our being can create a far more satisfying life than what we plan for our selves. He talked of the challenge between and ontology (being) and function (doing) and traced the theological roots. Faith is an important part of direction.

Perhaps we search until we realize we already had the answer. A necessary journey back to where we began.

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