Effective communication continues to take a hit. Not a day goes by without some prime example of copy that is poorly thought out and executed. Does your PR read like this? Indeed, it's not just PR.
Blame it on the desire to imitate important-sounding pronouncements seen in organizational brochures - and now in a tweet near you. Because opinion-laden was not enough, now you, too can generate total nonsense without even having to think about it.
Ever helpful, Apple has a Corporate Ipsum dashboard widget for Mac. It's also available as a Chrome browser extension. Why go through the trouble of paying for good copy writers, when you can just wave the magic wand of a copy generator?
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Does your copy read like that? Time to liberate it from the Ipsum Generator.