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Not only executives, but it's pretty close to where my summer intern started this year.That's just about how they expected her to write in engineering school. BTW I wrote a blog post especially for her and she is much improved.

what's sad is that some executives have actually edited copy to make it sound like that...

Compellingly fabricate underwhelming process-centric benefits while leveraging exploitative marking blather.

Which of the above translates to "lie your ass off while hyping your mediocre, me-too product as providing the customer with an iota of actual long term benefit?"

:)

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