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Just finished this book. Wow. I have tons and tons of notes on how to improve my upcoming ‘pet project’. I would encourage anyone who has either a business plan in mind or is currently working on something, to grab this book and take tons and tons of notes. This book will make your next project better, and show you exactly how to iterate for at least the next 5 years. Ries has figured out how to take almost all the risk out of entrepreneurship, by taking away all assumptions. Get it!!

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