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you must not get much love in the mail. And another consideration - coming from an agency, this comment could be indicative of adopted practices... no big deal, as you say (everyone does it, right?).

I know its annoying getting spam emails but I think we just have to deal with it in this day and age. Brands and businesses are always after the elusive database and sometimes if they make the content useful it can actually be worth getting but for the most part a 1 second click of the "Spam button" and they are gone for good. No big deal

the thing is it takes time to build a good list - and by good, I mean a valuable list for all, including those on the list. Far easier to rent or buy... there are "best practices" about attrition on those lists. Which, of course, totally miss the point of having a relationship with the people you reach out to in the first place.

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