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We were baffled by the Netflix move, too--it's not just a PR negative, it also affects future marketing and the value of the new brand Qwiskter, aka the company-formerly-known-as-Netflix.

Our take here: http://blog.cdginteractive.com/my_weblog/2011/09/what-branding-has-to-do-with-pr-and-reputation-management.html

I think the most disappointing thing about this whole Netflix fiasco is that it's such a wasted opportunity. Who addresses the outrage over a large price increase by advising the process will become more complicated as a result?

It's also irritating to see the studios pull their content back from the most rapidly expanding audience (streaming, on-demand) in order to force people to continue to pay for increasingly obsolete technology (TV).

People are growing less and less interested in watching live TV, with it's rigid schedules and ignorant commercial advertisements. The company which finally brings together a la carte cable networks commercial free, on-demand, online, will irrevocably change the face of entertainment.

I'd pay $20-$40/month if I could watch Discovery, History, BBC, Showtime on-demand through my Wii without any commercials whatsoever. Would you?

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