Conversation Agent - Valeria Maltoni - Are You a Disciple of the Targeting Cult?

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They sure are! This is my personal mantra:

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can't do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

You will recognize it from the memorable Apple campaign, Think different.

There won't be a commercial and testimonial that reads: Here's to the timid ones. The ones who follow rules. The defenders of the status quo. The bland conformists......

Alas, that's what the majority of companies still are and probably will be for a long time to come.

strange birds ruffle feathers. They do get stuff done, though. The misunderstanding is continuing to think that best practices and being successful with "what was" are an insurance for the future. They are not. And one usually pays dearly for insurance.

There sure is. No doubt there are talented recruiters out there among the many gatekeepers. I'm not one who needs their service. The majority wouldn't know how to deal with a "strange bird" like me based on my non-traditional background. The formula approach followed by most doesn't apply. Will continue to depend on relationships and referrals.

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Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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