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For me, it's the proper application of technology that reduces uncertainty.

Uncertainty is a fact of life and those who thrive in the face of it do so by leveraging technology in a way that benefits them and others.

I always think of technology as a way to amplify churn. Churn is how much you interact and react to the events and people around you. The more high quality churn, the more opportunities will naturally come your way. The more opportunities, the less uncertainty .

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