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Agreed. The connection with the idea (promise) is the relationship. That's what people want; to feel their purchase matters to the business, that they are supporting an ideology.

relationships are a direct line to assets and trade. Even higher than ideas. For some reason, a lot of people think numbers, alone, are trade. They are not.

thank you for the link to Web 2.0 Summit. In my experience, we're all players when we choose to be.

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