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Building on your thoughts, MK300, it might be beneficial for marketing to find places where the brand/company would be appreciated, but I think more powerful still is finding (and recognizing) those places where the brand/company is already appreciated.

The only thing worth making is a difference, and organizations can learn a great deal from spending time listening to (and supporting) their brand evangelists. Even the most watered-down, run-of-the-mill widget makes an impact in some peoples' lives. To find those people and make them feel significant is a way to build and grow those relationships.

It’s an interesting point you made about the human desire to be truly counted on. This really ties into marketing and finding somewhere that the brand or company will be appreciated. As the business world grows and evolves so does the technologies they use. Companies need to pick and chose which new trends they are going to participate in, and which ones would be a misuse of time, money, and resources.

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