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I think vision statements should be resolute in their simplicity, Valeria. They need to be simple, yet powerful, so as to be immediately memorable, while providing guidance for decision making at every level over the long term.

That said, ours:

Building high performance machines & lives.

This is both immediately illustrative of the metaphor central to our existence and resilient enough to guide our decisions well into the future.

Our vision is made up up several components, but I find it particularly easy to inhabit this form. True vision does not live in expensive picture frames in lobbies or break rooms - it lives in the hearts and minds of everyone in the organization.

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