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I didn't mean to imply "always". You can tell if there is a genuine intent or something else behind the commenting. But I think it certainly leads to discovering interesting people that you may later form a meaningful relationship with. At least, that has been my experience. I have met some great people online, after some period of time where we exchanged meaningful online conversations on someone else's blog.

I disagree comments are always an indication of high engagement. People comment on certain sites to "be seen" in that company, etc. Motivation is not a straight line, or a diagram.

Everyone trades their assets differently. Which is why "best practices" become a crutch or a lazy way out...

habits have been formed around consultant speak polished to sound refined and necessary. When trade is seen as a black box, then it feels sensible to employ crystal balls and talk about engagement initiatives...

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