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Sorry. Read it again.

Understand your point.

The interesting thing is that Forester use the expression believe - a concept reserved for aliens, ghosts (and much more noble ideas such as freedom and liberty).

We must believe because there is nothing to connect all this activity to the strength, resilience and endurance other than hope and dubious surveys that make up expressions like "listening and engagement initiatives".

I would submit that the highest form of social engagement is Commenting online. The best reason for engagement is an engaged user (or company) on the other end. That will lead to trade.

afraid we got sidetracked from my reference to another post in this conversation.

Activity (the topic of this post) is not the same as trade. We see a lot of activity in social channels and so very little of it goes back to trading promises.

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