Conversation Agent - Valeria Maltoni: Customer Conversations on Twitter Are Good Brand Management

« Speaking at the WOMMA Summit | Main | 7 Ways to Make Writing Your Creative Habit »


I've been on the brand side and have helped many bands with navigating that balance between first aid and treating social as a special channel. The operational side of business needs to be part of it, or there will be even greater dissonance and loss of value to the brand.

I love this post not only because you highlight how influential Twitter can be for your business but because you also highlight the fact that it can be a battle at first.

The comments to this entry are closed.


Search Content

As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.