Conversation Agent - Valeria Maltoni - Customer Conversations on Twitter Are Good Brand Management

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I've been on the brand side and have helped many bands with navigating that balance between first aid and treating social as a special channel. The operational side of business needs to be part of it, or there will be even greater dissonance and loss of value to the brand.

I love this post not only because you highlight how influential Twitter can be for your business but because you also highlight the fact that it can be a battle at first.

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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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