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it sounds like a talk that would be fun as a dual, Peter. It does sound like we sell in hope and buy in fear at the moment, doesn't it?

Trading is more fun.

Yes, what must we learn first to make sense of "talkable brands" and "best practice" ( the WOMMA tagline).

Or is there no learning - just doing. Where we sell in fear and buy in hope or, in the current crisis sell in hope and buy in fear.

The prequel is about competive learning or how to see through most (best)practice and fashinable but modest ideas designed to sell more consulting hours than widgets.

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