Is it truth or truthiness?
Truthiness is a "truth" that a person claims to know intuitively "from the gut" or that it "feels right" without regard to evidence, logic, intellectual examination, or facts#.
A graduate student at the MIT Media Lab is writing software that can highlight false claims in articles, just like spell check.
The software is not designed to determine lies from truth on its own. That remains primarily the province of real humans. The software is being designed to detect words and phrases that show up in PolitiFact’s database, relying on PolitiFact’s researchers for the truth-telling.
To critics of the software, Daniel Shultz responds the purpose is to inspire people to think and then provide information that will help them do that thinking (e.g., leverage the analysis of 3rd parties like Politifact).
A way to tell the truth in business
Truthiness happens whenever you don't know what you're really trading.
Ever slogged through a company "mission statement", only to wonder what the hell it was you just read? Or listened to some conference speaker, spinning the latest buzzwords and marketing jargon?
Contracts are part of doing business (and one could argue also a form of marketing) and they should be as simple as possible so people know what promises they are trading.
The problem in business is that when people don’t know what they’re seeking to describe and the promise they're making, they hide in buzzwords and jargon that is unintelligible.
In the end, the better question is: are/is what you're looking at of real value or just hope?