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keeping the best of promises is where the conversation around model and what things to do more centers.

I hesitate to use terms that are getting a bit overused. I see honesty as part of the intent - wanting to trade the best promise possible.

I think truth is saying what you mean and meaning what you say. If you don't really know why what you're saying (truly) matters in the long term, you can't really communicate the promise, which means truthiness is the best you can do.

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