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I've read both of these and agree, they are essential starter guides for practicing strong content strategy. Halvorson and Kissane's books have offered me helpful insight and inspiration more times than I could count.

After you read these books, I suggest you pick up Colleen Jones' "Clout: The Art and Science of Influential Web Content," which gets more into the nitty-gritty of how to plan and create content of a thought-leadership calibre.

Thanks for mentioning these, Valeria. I think a little content strategy will be important for my community development efforts at Gearbox, but before I delve into that world, I would like to focus on getting our promises figured out - and made.

Appreciate the reminders of substance and consistency, too. Once we've crystallized our promise(s), I figure we'll begin trading them in earnest through providing substance and consistency.


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