As I wrote last week, I will be speaking at the Word of Mouth Marketing (WOMMA) Summit next week.
I'm also attending the full program and will be taking copious notes. Among the speakers I'm truly looking forward to learn from are:
- Simon Mainwaring, Author and founder of WeFirst
- George Atallah, Asst. Executive Director of External Affairs, NFL Players Association
and the many brands presenting case studies, including Mercedes-Benz, Mattel, Unilever, Sprint, Verizon, Time Warner Cable, Sephora, Chevrolet, Quicken, Pizza Hut, MARS. I'll look for opportunities to bring back video interviews.
My insights on trends and successes will be included in a special dossier on word of mouth marketing to share with subscribers of the Premium Newsletter for the November issue.
The issue will also contain links to recent research on the integration of digital marketing and social media and some resources on group-buy events.