« Publicity Stunts and When the Messenger is Your Message | Main | Big Picture Listening as Model of Influence »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef015439094051970c

Listed below are links to weblogs that reference A Textbook Example of Deliberately Breaking Promises to Customers:

Comments

If you search this blog, you will find many posts about Facebook and the company's business practices. I make no secret that my thumb is down. My use of that network is limited to the blog's page. Clearly, on Facebook, you are the product being sold.

Just curious how you feel about the other company in the news recently - Facebook. The FTC ruled against them for their deceptive privacy practices. It was pretty direct in calling out several examples, one could say a pattern of behavior.

A standard apology came out; but it is difficult to change a pattern of behavior.

Would you say this falls into the same category?

(disclosure - not a member of Facebook, or a GoDaddy customer)

Agreed. They do the smutty Super Bowl commercials and such, right? (Not sure, haven't had cable TV in close to five years.)

To me, this sort of thing is indicative of also-ran companies offering hyping the thin value of their mediocre products (marketing) rather than investing in actually delivering truly better offerings.

People DO need to become better buyers, but how many people fall victim to the subconscious promises made through advertising? Chicke and the egg, I guess.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.