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focus on the trade.

I don't know that I fall into either brand or agency side on this one, but the topic speaks to me. Despite the pervasiveness of marketing in media, it still feels like everyone's speaking different languages; like we're missing a major opportunity.

Our aim with the magazine is to truly partner with a select few businesses to take a more holistic approach. We want to be a sort of intermediary platform bringing edifying brands together with educated customers.

The ultimate goal is an ecosystem wherein we all work together to grow as a larger whole. I see us curating feedback from the market and translating it for brands so they can discover specific needs to serve whilst simultaneously helping brands demonstrate how much they really care for and depend upon the market.

I know this will work. Tricky thing is - I'm having the damnedest time finding brands that can understand it. :P

Thanks for the new RSS tip, Valeria. Looks very interesting...

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