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yes, I spent more time revising my preferences page than proof reading the post last night (I had left the placeholder title, which over simplified the concept as @rshevlin pointed out on Twitter today).

I'm still mulling it over because those are my promises.

Two takeaways from the permission topic:

+ I like the charge to make that first contact an offer to help someone else. "How can I put the power of our entire organization into helping YOU today?" POW.

+ A bit semantic, but re: (7) I believe we should entertain, educate, and EMPOWER. To inform is to make aware of data. To empower is to provide data plus support in using it beneficially. :)

Oh, and for the record, I'm thinking your (revised) preferences page is an incredibly educational experience, Valeria. A person could learn an incredible amount by considering how you sort and organize your digital self across channels (and how the promises made vary accordingly, naturally). That's an incredibly useful page.

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