The image of this cover could be interpreted as a frame, a box, a mirror, or a portal and conduit for creative connections. We ascribe meaning to situations based upon our guideposts and growth stage as well as the challenges we face in moving forward.
Which is why frameworks are more useful than prescriptions.
A couple of days ago, we talked about reThinking Business in the age of the Social Customer at Social IRL. It was a very rich and rewarding experience with many senior professionals from brands and agencies in the room.