Experiences are more satisfying than material purchases. Relevant experiences that help connect people in the moment are the most rewarding for brands as well.
Why? Because when we enjoy something in the present moment we're not occupied with comparing as we are already maximizing one experience. When remembering and sharing about a happy time we're inclined to err on the side of nicer than it was vs. re-evaluating it. Our memory is the feeling we had with it.
These are all reasons why when a brand is able to shift its marketing from product to business strategy, it's poised to deliver a shared experience for customers and win.
Which is why Nike won the Titanium Grand Prix and also won grand prix, gold and silver across categories -- Mobile, Cyber, Design, Integrated.
Nike understands the value of relationships.
It is demonstrating how successful brands win by doing things for and with people.
Valeria is an experienced listener. She is also frequent speaker at conferences and companies on variety of topics. To book her for a speaking engagement click here.
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