For many organizations, integrating the customer experience with social media remains a challenge. Companies do social and still forget to organize to be social.
Is marketing that makes business sense.
Has marketing in control failed to attempt, or has it attempted and failed? Are we doing marketing that makes business sense?
Word of mouth works best when you provide a great experience. Period.
How do you do that? We all want to be heard and understood.
When you're a product company that sells in a highly competitive market like the beauty industry, you focus on impeccable service.
Why go to a Sephora store if you don't intend to buy a Sephora product?
Because they are nice in addition to being professional and knowledgeable. Sephora is the Apple store of the beauty industry.
Your customers have their own antenna, complete with BS detector without needing a two-year plan for it.
This chart is a couple of years old. I used it in a post about trust and corporate blogs. If you know of a more recent chart point me to it.
After almost six years of publishing regularly on this blog and other sites, I still see the benefit of blogging.
The discipline and drill help organizations build continuity and consistency in their interactions.
Valeria is an experienced listener. She is also frequent speaker at conferences and companies on a variety of topics. To book her for a speaking engagement click here.
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