Customer Behavior in a Post Advertising World
Conversation is one of the best tools for customer connection.
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Happiness is the Best Global Brand
The verb of the Web is share.
We go online to share our story -- our creations, opinions, dreams, hopes, places, ambitions, and successes. Sometimes we also share the not so good moments. Most of the time, we look to inspire and be inspired.
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How Social Currency Influences Behavior
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The Moving Line in Behavior Driving Blurring of Digital/in Store
The holiday season is almost upon us.
Retailers with stores and without a digital strategy may be getting coal in their stocking come January.
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Language Patterns in Bad Comments
The analysis of language patterns in communications is rich with cultural and behavioral insights.
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Good Quality Content Never Went out of Style
We temporarily forgot that with good, fast, and cheap we still get to pick just two.
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Why Listening is Hard and How to Think Critically
The thought process that guides my work starts with why -- the reasons and or questions that underlie a problem (yes, problem and not opportunity just yet) -- and how to go about breaking it down into parts we can address.
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What is the Business Model for Transformation?
If, like me, you're curious to see how the reports track in hindsight, you can find some (relatively) older briefings on the IFTF site.
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Why Customers Turn to Social for Service and Support
Customers are going more and more online, and are becoming increasingly demanding. They choose when and where to ask questions, talk about issues and share complaints, blurring the line between Marketing and Customer Service.
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This is what I've been thinking about in the last couple of weeks. How about you? What themes, issues, and topics are you traacking?
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Valeria is an experienced listener. She is also frequent speaker at conferences and companies on a variety of topics. To book her for a speaking engagement click here.
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