A new report by BCG found that U.S. consumers get more value from online media, net of the associated costs, than from offline media. This “consumer surplus” will continue to grow, with profound implications for media industry participants.
BCG tallied experiences for seven media categories — books, radio and music, U.S. newspapers and magazines, TV and movies, video games, international newspapers and magazines and user-generated content and social networks.
The exhibits tell the story - Consumers are increasingly willing to pay for content—particularly for content that is unique, rare, or perceived to be a bargain.
[hat tip Kara Swisher]
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