This is the topic of my pre-recorded 15-minute talk for the Sales Acceleration Summit (#salessummit), which will be held tomorrow.
The event will be live from 8:30 a.m. to 3:00 p.m. PST.
Here's the abstract of what I am going to cover with a quick 12-slide presentation:
The success of branded content has not gone unnoticed among many marketers who do understand the need for content marketing as they court the attention and preference of digitally enabled, multi-screen empowered, and product savvy customers.
To implement this facet of digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discover that content that works goes beyond grabbing attention, long the focus of branding, to delivering experiences. Learn how to keep content relevant by developing a clear content marketing framework to address the right people at the right time, wherever they happen to be – in real time and over time.
The first summit, held in June 2013, attracted more than 16,000 sales leaders from all over the world. The upcoming event promises to be bigger, better and faster.
Hope you can make it. If not, I will be expanding on my topic at the PM Digital blog after the summit.
Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.