- To the People of New Jersey. Elon Musk: The intent was simply to prevent a fair and longstanding deal between an existing auto company and its dealers from being broken, not to prevent a new company that has no franchisees from selling directly to consumers.
- Where Have All the Retail Data Scientists Gone? SAS Analyst Day Report Out. RSR: Innovation doesn’t always come from within an industry – sometimes the best ideas are transplants from other industries.
Making Do: Media Lessons
- Survey of nearly a thousand web pages looks at interactive features for news. via Nieman Journalism Lab: A recent study looking at online polls and hyperlinks found that more than 30% of U.S. newspaper sites had online polls, but less than 24% of television news sites had polls. Conversely, articles on television news sites had more hyperlinks than newspapers (29% for TV compared to 15% for newspapers). Original article.
- Social, Search and Direct; Pathways to Digital News. Pew Research: In this study of U.S. internet traffic to 26 of the most popular news websites, direct visitors—those who type in the news outlet’s specific address (URL) or have the address bookmarked—spend much more time on that news site, view many more pages of content and come back far more often than visitors who arrive from a search engine or a Facebook referral. The data also suggest that turning social media or search eyeballs into equally dedicated readers is no easy task.
Making It: Lessons Learned
- A Deeper Look at Uber’s Dynamic Pricing Model. Above the Crowd: why does Uber’s dynamic pricing even exist? The answer lies in understanding that Uber is fundamentally a marketplace, where supply is controlled not by the company but by the legion of independent contractors and transportation providers with whom they work.
- The Curious Case Of LonelyGirl15... Trust Issues In Content Marketing. Silicon Valley Watcher: The LonelyGirl15 episode was a very significant event because it was one of the first times that there was so much mainstream media attention on an Internet phenomenon that looked very real but turned out to be very fake. I tried to use it to educate readers on how the media works behind-the-scenes and how it tackles stories.
Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.