Making Sense: News as in “the Business of”
A post media organizations and companies/brands more deeply vested in publishing original content should read.
- The leaked New York Times Innovation Report is one of the Key Documents of this Media Age via Nieman Labs -- a couple of points in the article:
The Times must do a better job encouraging sharing of content: “But at The Times, discovery, promotion and engagement have been pushed to the margins, typically left to our business-side colleagues or handed to small teams in the newsroom. The business side still has a major role to play, but the newsroom needs to claim its seat at the table because packaging, promoting and sharing our journalism requires editorial oversight.” (p. 23-25)
The Times must be willing to experiment more in terms of how it presents its content: “We must push back against our perfectionist impulses. Though our journalism always needs to be polished, our other efforts can have some rough edges as we look for new ways to reach our readers.” (p. 31)
Making Do: News as in “Go To Destinations”
A thought starter for both media and brands to look at how people source, and prefer to experience information today.
- Let's Pull News out of its Hole by Doc Searls -- building on how we interact with content online:
With news rivers, destinations are personal. So are many sources. Individual people are the first and best discoverers and producers of it. And also its only consumers.
[...] News is naturally distributed in both supply and demand. Some routes between the two are better than others. But they are all limited by the hole-filling frame in which they still operate.
Making It: News as in “Coverage”
A post entrepreneurs and marketing organizations looking to receive news coverage by making the the right moves should read.
- The Secret to All My Press (Personally, and how I did it for reddit & hipmunkand more) by Alexis Ohanian -- a couple of points worth thinking about:
Being the kind of person who’s always asking for favors and hustling others is a reputation that not only gets around, it sticks. It’ll work in the short term, and perhaps there are some exceptions to the rule who have made it work in the long term, but being someone who’s always asking for favors makes the already difficult job of starting something new immeasurably harder.
[...] The best way to get coverage is to not pitch your product. Journalists are human beings. Whether they write for [insert your favorite, most venerable news organization here] or they just launched their first blog yesterday, they do not exist just to write about you or your big idea.
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Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effects on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.