The biggest impact of social, beyond it being a currency that affects behavior, is the ability for customers to interact with the people who represent brands and businesses directly.
People in our networks and even strangers have become believable sources with reviews and suggestions.
Smart businesses are also opening their digital doors, so to speak, and they are taking a hard look at how they organize experiences from site navigation down to how they handle response in social to.
As we're approaching the final summer stretch in many parts of Europe and we are heading towards Labor Day in the US, I thought it appropriate to gather some inspiration to help us focus on customers.
I selected 21 quotes that highlight how relevant customer conversations are in the networked age, with a fun surprise at the end.
“The way to gain a good reputation, is to endeavor to be what you desire to appear.” -- Socrates
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” -- Jeff Bezos
“Do what you do so well that they will want to see it again and bring their friends.” -- Walt Disney
“The purpose of a business is to create a customer who creates customers.” -- Shiv Singh
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” -- Peter Drucker
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” -- Zig Ziglar
“Kind words can be short and easy to speak, but their echos are truly endless.” –- Mother Teresa
“In business you get what you want by giving others what they want.” -- Alice Macdougall
“There are no traffic jams along the extra mile.” -- Roger Staubach
“Good leaders must first become good servants.” -- Robert Greenleaf
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.” -- Jeff Bezos
“Always do right. This will gratify some people and astonish the rest.” -– Mark Twain
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” -- W. Edwards Deming
“Well done is better than well said.” -- Benjamin Franklin
“Quality is remembered long after the price is forgotten.” -- Gucci Family Slogan
“Revolve your world around the customer and more customers will revolve around you.” -- Heather Williams
“We don’t want to push our ideas on to customers, we simply want to make what they want.” -- Laura Ashley
“Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!” -- Tom Peters
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” -- Mark Cuban
“For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” -- John Mackey
“To do is to be” -- Descartes; “To be is to do” -- Voltaire; “Do be do be do” -- Sinatra
[edited from archives]
Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.