In my recent talk at the CGT Sales and Marketing Summit, I compared a few data points on digital trends.
Many consumer packaged good brands themselves are going direct in social to promote brand awareness and incentivate preference, and increasingly are designing online eCommerce experiences to also move product.
Amazon.com continues to be the golden standard; to run so smoothly, the company has mastered technology optimization and innovation.
Taking a look at the data above, you can see how much advantage Amazon.com has created with an experience that delivers the impact of ratings and reviews on buying behavior, personalized recommendations, and the one-click checkout.
While sales are declining in store, Walmart's eCommerce sales have increased by 30 percent to over $10 billion in its most recent fiscal year.
Which is why it makes sense that Walmart.com is getting a new look#. The giant retailer is rolling out a mobile-first experience with faster payment options. The site will seem familiar.
According to Ben Galbraith, VP, Global Products, Walmart Global eCommerce, the new site will have product recommendations based on past purchases.
In addition to showing past online and in store purchases, personalization features include a nearby store locator (and related coupons) local weather, and the ability to pick up items in store at check out.
In Canada, the retailer introduced free shipping last year#; through Amazon Prime, Amazon.ca announced it was offering unlimited free shipping to students for six months.
Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.