The powerful value proposition of social media is the opportunity for a business to transform buyers into customers.
Things like organic attrition rates and businesses weaned from the constant lead generation spending offer a convincing argument on behalf of relationships. If you like to think and talk about benchmarks, this should be on top of your priority list.
Organizations have an opportunity using new technologies and social media — that of transforming buyers into customers. A YouTube video filmed at SxSW Interactive 2011 by genConnect (Running time 3:19).
The journey to customer connection starts with adoption, goes through collaborative filtering, content creation, and ends up with a business that regained a sense of its social relationships.
Those activities are:
- bookmarking, tagging, adding to groups
- liking, rating, endorsing, voting, commenting
- blogging, fan community participation, creating videos, podcasting, allowing uploads to sites, encouraging co-creation
- adding friends, networking, creating a fan community
Businesses are value creating systems
My favorite definition of conversations that connect ideas and people is flipping the question around to get to a new place. With social media, many agencies recommend adding an additional layer of amplification around your business.
Activating your social graph starts when you build one. All organizations are in need of strength, endurance, and resilience. How you do in service to your customers is how you "humanize" the business.
It starts with looking at the business model as the platform to design the experience for the buyer.
Valeria is an experienced listener. She is also frequent speaker at conferences and companies on a variety of topics. To book her for a speaking engagement click here.