“[...] we believe that the power of simplicity lies in the ability to make choices. Choices of what to pursue and what not.
Making these choices would require a clear understanding of what and who creates value. In this day and age, where everyone seems to be connected with everything, that is not a simple task though.”
When simple is the goal, clarity is the result.
Too often we attempt to reduce complex problems in too simple terms. Simple represents complexity with elegance when it is a mindful and purposeful choice.
Simple is not easy to do, it requires cutting through a number of options to get to the one that matters.