SEO Results: Brands Stand Out

I admit it, I've been more into branding than into search engine optimization. When you're raised on the other side of the pond, in a country that is itself a great brand, you become a connoisseur of positioning and the attributes that make a product or service stand out. Made in Italy, as I find out every day, is a fantastic brand.

Great brands stand out or in the words of both Marshall Sponder at Web Metrics Guru and Tony Hung at Deep Jive Interests -- brands matter more than SEO results.

Both reference a study conducted by Penn State. We already knew that, didn't we? Remember the blind soda testing? When we cannot tell which brand we taste, we may prefer one soda over the other. Yet, when we see the label, we clearly go for the brand that resonates most in our emotional chambers.

When you take the time to differentiate yourself, communicate clearly and succinctly what you stand for, and build a solid reputation that is authentic, you will have greater influence power. That means higher emotional resonance, which translates into better results or hits. So come with me to The Blog Herald to revisit Brand You on its ten-year anniversary and join the conversation.

The more things change, the more they remain the same. What brand are you? For a little Friday fun, visit The Design Conspiracy and find out.

Comments

[Joe Raasch]

"festinatio"

Hmmm...wonder what the logo looks like. Thanks Valeria for a fun Friday diversion! I'm off to the Blog Herald - see you there.

PS - I still have my copy of that issue of Fast Company...

[Lewis Green]

Valeria,

Good post. I agree: brands matter more than SEO results. But when a brand is being built, SEO might be a tool to consider.

[Valeria Maltoni]

Joe -- I have the poster of the cover of that issue of the magazine. That article was so timely and it resonated deeply with me.

Lewis -- as you know, we tend to like making a point with a strong position. So when we talk about parity of results in SEO, brands always win over non brands.