These are four key elements of brand marketing business people need to approach with more rigor in planning, and measurement:
- break down the modern marketing method: Conversation —communicating, listening, observing, reflecting, and connecting
- match it to the right marketing task: Executions
- and it will lead you to a variety of Objectives
- all done with the right intent: Influence
Successful strategies need to address these critical areas of opportunity for brands to plan and build value creating systems that deliver strength, resilience, and endurance to the business.