Rory Sutherland makes the case for how paying attention to details helps us solve problems, the things we actually deal with in everyday life.
[...] we don't spend nearly enough money looking for those things, looking for those tiny things that may or may not work, but which, if they do work, can have a success absolutely out of proportion to their expense, their efforts and the disruption they cause.
And once we come up with a name for that, we should put someone in charge of it, say Sutherland.
Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.