A dynamic public speaker, Valeria Maltoni offers inspirational keynote addresses, engaging panel discussions, and group work sessions that deliver deep insight on focusing product vision and brand promise.
Through the power of narrative, Valeria provides a framework for thinking differently about product and service vision and how to go about implementing a feasible action plan to create meaningful experiences.
Digital Products as Evolution of Content
Entrepreneurs and consultants have been leading the (digital) way that many organizations are now following.
Thanks to the ubiquity of broadband access, the familiarity with technology, and the popularity of tablets, content consumption has gone way up.
It has become viable for media companies to start packaging content for on demand viewing, especially in response to new entrants offering purchase of original content for streaming, and for news organizations to start experimenting with new models that are not so dependent on advertising revenue.
Some key areas of focus for this conversation are:
- Thinking beyond tactics to creating an authentic and sustainable model
- How to increase value by embedding products and services with purpose-driven utility
- Examples of business that are succeeding at creating revenue streams
What's Next in Customer Experience
Customers are accelerating the adoption of mobile technologies to get things done on the go. Trends like showrooming are blending the digital/in store experiences with serious operational implications for retailers.
Digital media has opened the door to limitless inventory choices and online only retailers are winning the day through a combination of auction (e.g., eBay), and fast/reliable delivery (e.g., Amazon). Providing great customer experiences is still a winning strategy.
However, today it needs to happen across media and tools. Successful companies are leveraging a combination of technology and design to create personalized offerings in real time — and over time.
What’s Next is designed to address some combination of the following questions:
- What are the tech, service design, and operational implications of customers accelerating the blending of digital/in store?
- How do you bridge online and offline, word of mouse with word of mouth to help turn prospects into buyers (one transaction), buyers into customers (repeat transactions), and customers into fans and evangelists?
- How do you calculate the life time value of experiences you provide with your products/services?
"I watched Valeria present on “What’s Next In Marketing” to a room packed with founders of early stage companies. Her session was part of Boston’s FutureM series. The combination of the “futurist” event and the entrepreneurial crowd could have proven challenging given Valeria’s forward-looking subject. But not for her. Her session was packed with fresh examples — no “United Breaks Guitars in her speech” — that triggered an equal blend of learning and laughter. Valeria owns the room — not by talking most loudly, but by knowing exactly what the audience needs, and giving it to them.
-- Joe Chernov, VP Marketing, Kinvey
"Valeria Maltoni's presentation on The Age of the Customer was one of the best presentations at MediaBistro Circus 2009. The enhanced principles of customer engagement Ms. Maltoni shared are the ones I now use every day in my own business strategy and the ones I share with my own clients. She truly is the marketer's marketer. Her engaging presentation changed the way I approached my business and as a result has led me to be even more successful than before. MediaBistro's Circus was truly great this year and a large part of that success can be credited directly to Maltoni.
-- Alison Woo, Chief Media Maven, New Media Mavens
"Valeria Maltoni is an engaging marketing communications expert who skillfully interacts with audiences of any type, from general marketers to C Level executives. She consistently adds new thought provoking ideas in a clear and concise manner instead of all too familiar regurgitation of the same old information. Valeria’s passion to see businesses succeed is only outdone by her knowledge of how to help them actually achieve this.
-- Chris Berger, Sr. Manager, ISD Communications, Walmart
"From her many years of practical experience, Valeria is a true leader in helping executives and managers alike navigate the conversation economy. I really appreciate how she expands on current trends, challenges the status quo, and weaves relevant examples to provide relevant, actionable insights in her presentations. Valeria is dynamic, engaging, and adds a rich depth that leaves an audience inspired.
-- Patrick Prothe,
Marketing Communications Director, Biamp Systems
"I attended a panel on social media and public relations moderated by Valeria at BlogWorld 2010. Valeria did a fabulous job probing the panel with interesting questions. What’s more, she also handled the toughest part – keeping the flow of the conversation moving – extremely well, while adding her own expertise to the conversation in a constructive way. I thoroughly enjoyed the panel, and would happily recommend Valeria as a moderator.
-- Dave Fleet, Senior Vice President Digital, Edelman Toronto
A strategist, linguist, and author, Valeria focuses her work on the design of service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture.
She built and curated one of the first online networks on FastCompany.com to connect and empower the business community to collaborate across disciplines and job titles.
Valeria negotiated an international joint venture to bring new products to market in the U.S., and built equity in two prominent global businesses resulting in profitable mergers. As a strong advocate for customer-centered business, she has consulted with a number of Fortune 500 and startup companies, including Target, Anheuser-Busch InBev, GE, SunGard, Allstate, and GSK.
She also serves on the Advisory Board for the consulting practicum of the International MBA, the Fox School of Business at Temple University and adviser to SmartBrief Social Media.
Made in Italy and fluent in several cultures and modes of expression, Valeria earned a doctoral degree in languages from the University of Bologna and a degree in marketing communications from Villanova University.
Since 2006, Valeria’s Conversation Agent is consistently ranked among the top 30 marketing blogs in the world on AdAge Power150. Handpicked by Fast Company as Expert Blogger, Valeria is a past member of the Social Media Business Council, VP of Marketing for IABC Philadelphia, and a co-author of The Age of Conversation.
A sought after keynote speaker, Valeria’s recent engagements include International CES, Digital Age 2.0 in Sao Paulo, Brazil, reThink in Oslo, Norway, the Word of Mouth Marketing (WOMMA) Summit, Vocus User Group conference, keynotes on influence at SxSW Interactive and Confab the Content Strategy conference, BlogWorld, FutureM summit, Web 2.0 Expo, BrandCamp, The Inbound Marketing Summit, Marketing Prof's B2B Forum, and Mediabistro Circus.
Panel Discussion: A Seismic Shift in Social Media is Coming – Are You Ready?
Participants: Frank Eliason, Citibank’s Director of Global Social Media, and author of @Your Service; Augie Ray, Social media leader at a Fortune 100 Financial Services firm; Marc Monseau, Digital Communications Strategist and founder of MDM Communications
SOCAP Greater Philadelphia & NY Metro Chapters, Princeton, NJ - September 13, 2013
CES International, Digital Hollywood, Las Vegas, NV - January 7, 2013
Keynote Presentation: Does Your Brand Speak Digital?
Digital Age 2.0, Sao Paulo, Brazil - September 4, 2012
Keynote Presentation: Principles of Business in the Age of the Social Customer
re:think, Oslo, Norway - March 29, 2012
Panel discussion: with sponsors
re:think, Oslo, Norway - March 29, 2012
Keynote Presentation: reThinking Business in the Age of the Social Customer
Social In Real Life (IRL), Kansas City, KS - February 9, 2012
Presentation: The Prequel - What we Need to Know About Business to do Social Well
Word of Mouth Marketing Association (WOMMA) Summit, Las Vegas, NV - November 17, 2011
Keynote Presentation: Relationships & Brand Building in the Social Media Age
Social In Real Life (IRL), St. Louis, MO - November 3, 2011
The explosion of digital media, whether it’s social, web extensions, mobile marketing gamification, is changing the face of advertising. Engagement has taken over as the driving element of an advertising campaign. Create action and loyalty with consumer interactivity, while leveraging rich data that drives ad spend decision-making. Debate whether it’s better to target advertising to consumers who will engage over those eyeballs who may or may not take action.
Panel: Advanced Advertising: More Pull, Less Push
NYC CTAM Summit, New York, NY - October 6, 2011
Presentation: Everyone is Wrong About Influence. Except your Customers
Vocus User Group Conference, Baltimore, MD - June 16, 2011
Panel Moderation: Marketing/Technology Break Out Session with eBay, Yelp, Threadless, and "Go Try it On"
NYT Small Business Summit, New York, NY - June 13, 2011
Panel conversation: The Future of Work, with Stowe Boyd, Marcia Conner, Jannifer Magnolfi
Hosted by Podio in Soho, NY - June 2, 2011
Panel conversation: How do you (or can you) measure online influence, with David Armano
Mesh conference, Toronto, Canada - May 24, 2011
Keynote: Content is a Business Assett
Confab2011, Minneapolis, MN - May 9, 2011
Q&A: Girl Geeks Dinner Bologna
GGD, March 30, 2011
Solo Presentation: Everyone is Wrong About Influence. Except Your Customers
SxSWi, Austin, TX - March 14, 2011
Webinar: Social Won't Kill a Crisis; Lack of Social During a Crisis Will Kill You - Powered, Inc.
Presentation: Why social media is important for brands
IABC Heritage, Philadelphia, PA - October 18, 2010
Panel Moderation: Digital Crisis Communications: @ScottMonty, @ShelHoltz, @DallasLawrence
BlogWorld SMBS track, Las Vegas, NV - October 15, 2010
Presentation: What's Next in Marketing
FutureM Start-up Marketing Bootcamp, Cambridge, MA - October 8, 2010
Presentation: Everyone is wrong about influence (except your customers)
Inbound Marketing Summit, Foxboro, MA - October 6, 2010
Panel Moderation: Marketing Break Out Session on Building a Brand
New York Times Small Business Summit, New York, NY - September 23, 2010
Executive track: Why social media is important for brands and how to develop, implement, manage, and measure a social media program
Social Media Plus, Philadelphia, PA - May 25, 2010
Keynote Online Communication: How to connect with your customers
J. Boye, Philadelphia, PA - May 6, 2010
Panel conversation: Social Media and the Customer: Focus on Community Management, my additional take on community manager, social, and the organization
Mediabistro, New York, NY - December 8, 2009
Panel and presentation: Real-Time Marketing: Operationalizing Social Media
Web 2.0 Expo, New York, NY - November 16, 2009
Presentation: Personal Branding: Using Social Media For Career Advancement in a Tough Economy
Brand Camp University, Lawrence Tech, Detroit, MI - October 10, 2009
Presentation: Writing engaging content for the next Web and the socializing of information
Inbound Marketing Summit, Foxboro, MA - October 7, 2009
[images October 7 - 8, 2009 Foxboro, MA InBound Marketing Summit at Patriot Place inside Gillette Stadium. #IMS09 #IMS2009]
Panel Presentation: Developing Robust Online Content to Keep Prospects and Customers Engaged
MarketingProfs B2B Forum, Boston, MA - June 8, 2009
Presentation and Panel Discussion: The Age of the Customer
Mediabistro Circus, New York, NY - June 2, 2009
Panel: Breaking Boundaries: The Social Media Revolution
PRSSA Drexel University, Philadelphia, PA - May 5, 2009
Workshop: Corporate Blogging
Online Media Bootcamp, King of Prussia, PA - April 9, 2009
Panel Presentation: Direct Response and Social Media
Philadelphia Direct Marketing Association (DMA), Philadelphia, PA - November 19, 2008
Presentation: Why Start a Blog and 25 Tips to Make it Work
Center City Proprietors Association (CCPA), Philadelphia, PA - November 6, 2008
Presentation: In a Tough Economy, Branding Matters
Philadelphia Association of Career Professionals, Philadelphia, PA - September 26, 2008
Presentation: 10 Ideas to Make Your Web Site Sticky
Marketing Profs B2B Forum, Boston, MA - June 10, 2008
Panel Discussion: 90 Minutes on Social Media
Main Line Chamber of Commerce, Wayne, PA - May 2, 2008
Presentation: Potable Marketing
MCAD + MIMA - March 3, 2008
Keynote: The Age of Conversation
Direct Marketing Association (DMA), Washington, D.C.