Topics:
. everyone is wrong about influence (except your customers)
. corporate blogging - a platform is built with content, not tools
. social crisis communications - have a plan or you let your earned relationships hang out to dry
. how to integrate earned and paid media, digital
and social
. "best practices" and strategy are not the same - learn to tell the difference, get results
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Testimonials:
"Valeria Maltoni's presentation on The Age of the Customer was one of the best presentations at MediaBistro Circus 2009. The enhanced principles of customer engagement Ms. Maltoni shared are the ones I now use every day in my own business strategy and the ones I share with my own clients. She truly is the marketer's marketer. Her engaging presentation changed the way I approached my business and as a result has led me to be even more successful than before. MediaBistro's Circus was truly great this year and a large part of that success can be credited directly to Maltoni."
-- Alison Woo, Chief Media Maven, New Media Mavens
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SPEAKER BIO
Valeria built one of the first online communities associated with Fast Company
magazine. A brand strategist with 20 years of real-world corporate
experience, 10 of which online, she’s worked with Fortune 500 and small
start up companies in 5 industries. She specializes in taking companies
to what’s next in their business cycle through marketing
communications, customer dialogue, and brand advocacy.
Conversation Agent is ranked among the top 25 marketing blogs in the world on AdAge Power150. Handpicked by Fast Company as Expert blogger, Valeria is on the Advisory Board of SmartBrief on Social Media and a co-author of The Age of Conversation. An active member of the Social Media Business Council,
the American Marketing Association (AMA), and the Public Relations
Society of America (PRSA), Valeria is an Accredited Business
Communicator (ABC) and a Board Member at large of the International
Association of Business Communicators (IABC).
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PAST SPEAKING
Executive track: Why social media is important for brands and how to develop, implement, manage, and measure a social media program
Social Media Plus, Philadelphia, PA - May 25, 2010__________________________________________________________________________________________________________
Keynote Online Communication: How to connect with your customers
J. Boye, Philadelphia, PA - May 6, 2010__________________________________________________________________________________________________________
Panel conversation: Social Media and the Customer: Focus on Community Management, my additional take on community manager, social, and the organization
Mediabistro, New York, NY - December 8, 2009
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Conversation: PR, not Propaganda
Web 2.0 Expo Web2Open, New York, NY - November 19, 2009
Panel and presentation: Real-Time Marketing: Operationalizing Social Media
Web 2.0 Expo, New York, NY - November 16, 2009
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Presentation: Personal Branding: Using Social Media For Career Advancement in a Tough Economy
Brand Camp University, Lawrence Tech, Detroit, MI - October 10, 2009
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Presentation: Writing engaging content for the next Web and the socializing of information
Inbound Marketing Summit, Foxboro, MA - October 7, 2009
[images October 7 - 8, 2009 Foxboro, MA InBound Marketing Summit at Patriot Place inside Gillette Stadium. #IMS09 #IMS2009]
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Panel Presentation: Developing Robust Online Content to Keep Prospects and Customers Engaged
MarketingProfs B2B Forum, Boston, MA - June 8, 2009
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Presentation and Panel Discussion: The Age of the Customer
Mediabistro Circus, New York, NY - June 2, 2009
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Panel: Breaking Boundaries: The Social Media Revolution
PRSSA Drexel University, Philadelphia, PA - May 5, 2009
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Workshop: Corporate Blogging
Online Media Bootcamp, King of Prussia, PA - April 9, 2009
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Panel Presentation: Direct Response and Social Media
Philadelphia Direct Marketing Association (DMA), Philadelphia, PA - November 19, 2008
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Presentation: Why Start a Blog and 25 Tips to Make it Work
Center City Proprietors Association (CCPA), Philadelphia, PA - November 6, 2008
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Presentation: Corporate Blogger, Angel or Demon
Minneapolis Interactive Marketing Association (MIMA) 2008 Summit, Minneapolis, MN - October 1, 2008
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Presentation: In a Tough Economy, Branding Matters
Philadelphia Association of Career Professionals, Philadelphia, PA - September 26, 2008
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Presentation: 10 Ideas to Make Your Web Site Sticky
Marketing Profs B2B Forum, Boston, MA - June 10, 2008
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Panel Discussion: 90 Minutes on Social Media
Main Line Chamber of Commerce, Wayne, PA - May 2, 2008
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Presentation: Potable Marketing
MCAD + MIMA - March 3, 2008
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Keynote: The Age of Conversation
Direct Marketing Association (DMA), Washington, D.C.
October 2007
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