Valeria focuses the conversation on the power of narrative, providing a framework for thinking differently about business assets and promises to chart a path to meaningful and profitable trade.
These main umbrella topics are meant as thought starters. Event topic is customized based on your goals and audience.
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What's Next for Business
Conversation Agent is the go-to source for the ideas and people that will shape business. Connecting ideas and people is about talking the walk. Valeria connects the dots on trends and shows you examples of executions/results from her own experience.
She also brings together leading thinkers with execution experts.
What's Next is designed to address some combination of the following questions:
- What's the next step for business on the social Web?
- How do you stand out, create demand, and grow your presence?
- How do you approach innovation?
- How do you bridge organizational disconnects?
- How do you bridge online and offline, word of mouse with word of mouth to convert prospects to buyers (one transaction), buyers to customers (repeat transactions), and customers into fans and evangelists?
For keynote addresses, corporate training sessions, real time stream programming (podcasts and video stream), and live panel discussions.
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Rethinking Business in the Age of the Social Customer
This is the conversation we never had about social media and desperately need to have to make sense of what works and what doesn’t.
The prequel to the tactical implementations that have followed in the last couple of years. Some key areas of focus for this conversation are:
- How to use social media to build a better brand vision that creates mutually beneficial relationships and trust with customers.
- Why strong, resilient, and enduring brands have and will always be the goal.
- Why creating motivated, “well armed” brand advocates via social media is infinitely better than trying to recreate mass media through a new venue.
- Examples of business that have succeeded at keeping their brand promise focused.
- How to increase value by embedding products and services with meaning.
- Thinking beyond tactics to creating an authentic and sustainable “voice of the business.”
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TESTIMONIALS
"I watched Valeria present on “What’s Next In Marketing” to a room packed with founders of early stage companies. Her session was part of Boston’s FutureM series. The combination of the “futurist” event and the entrepreneurial crowd could have proven challenging given Valeria’s forward-looking subject. But not for her. Her session was packed with fresh examples — no “United Breaks Guitars in her speech” — that triggered an equal blend of learning and laughter. Valeria owns the room — not by talking most loudly, but by knowing exactly what the audience needs, and giving it to them.
-- Joe Chernov, Director of Content, Eloqua
"Valeria Maltoni's presentation on The Age of the Customer was one of the best presentations at MediaBistro Circus 2009. The enhanced principles of customer engagement Ms. Maltoni shared are the ones I now use every day in my own business strategy and the ones I share with my own clients. She truly is the marketer's marketer. Her engaging presentation changed the way I approached my business and as a result has led me to be even more successful than before. MediaBistro's Circus was truly great this year and a large part of that success can be credited directly to Maltoni.
-- Alison Woo, Chief Media Maven, New Media Mavens
"Valeria Maltoni is an engaging marketing communications expert who skillfully interacts with audiences of any type, from general marketers to C Level executives. She consistently adds new thought provoking ideas in a clear and concise manner instead of all too familiar regurgitation of the same old information. Valeria’s passion to see businesses succeed is only outdone by her knowledge of how to help them actually achieve this.
-- Chris Berger, Sr. Manager, ISD Communications, Walmart
"From her many years of practical experience, Valeria is a true leader in helping executives and managers alike navigate the conversation economy. I really appreciate how she expands on current trends, challenges the status quo, and weaves relevant examples to provide relevant, actionable insights in her presentations. Valeria is dynamic, engaging, and adds a rich depth that leaves an audience inspired.
-- Patrick Prothe, Viewpoint Construction Software
"I attended a panel on social media and public relations moderated by Valeria at BlogWorld 2010. Valeria did a fabulous job probing the panel with interesting questions. What’s more, she also handled the toughest part – keeping the flow of the conversation moving – extremely well, while adding her own expertise to the conversation in a constructive way. I thoroughly enjoyed the panel, and would happily recommend Valeria as a moderator.
-- Dave Fleet, Vice President Digital, Edelman Toronto
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SPEAKER BIO
Fresh voice in strategy with 20 years of real-world business experience, 10 of which online. Valeria Maltoni is Principal, Conversation Agent, LLC.
Specialized in helping companies focus their promise and create a platform that delivers strength, resilience, and endurance to the business.
Valeria delivered digital brand strategies to Anheuser-Busch InBev, Allstate, and GE Appliances, and performed communication consulting for Target. She has held senior business roles executing growth and exit strategies from global Fortune 500 to startup businesses, in 5 industries.
Since 2006, Valeria’s Conversation Agent is consistently ranked among the top 30 marketing blogs in the world on AdAge Power150. Handpicked by Fast Company as Expert Blogger, Valeria is on the Advisory Board for the International MBA, the Fox School of Business at Temple University, adviser to SmartBrief on Social Media, and a co-author of The Age of Conversation.
An active member of the Social Media Business Council, and a sought-after keynote speaker, Valeria is an Accredited Business Communicator (ABC) and a Board Member and VP of Marketing, IABC Philadelphia. She built one of the first online communities associated with Fast Company magazine.
Valeria is a frequent speaker on what's next in business and the role of technology in modern marketing.
She publishes in both English and Italian. Educated at the University of Bologna and Villanova University, Valeria combines New World sensibilities with Italian style.
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PAST SPEAKING
Presentation: The Prequel - What we Need to Know About Business to do Social Well
Word of Mouth Marketing Association (WOMMA) Summit, Las Vegas, NV - November 17, 2011
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Keynote Presentation: Relationships & Brand Building in the Social Media Age
Social In Real Life (IRL), St. Louis, MO - November 3, 2011
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The explosion of digital media, whether it’s social, web extensions, mobile marketing gamification, is changing the face of advertising. Engagement has taken over as the driving element of an advertising campaign. Create action and loyalty with consumer interactivity, while leveraging rich data that drives ad spend decision-making. Debate whether it’s better to target advertising to consumers who will engage over those eyeballs who may or may not take action.
Panel: Advanced Advertising: More Pull, Less Push
NYC CTAM Summit, New York, NY - October 6, 2011
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Presentation: Everyone is Wrong About Influence. Except your Customers
Vocus User Group Conference, Baltimore, MD - June 16, 2011
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Panel Moderation: Marketing/Technology Break Out Session with eBay, Yelp, Threadless, and "Go Try it On"
NYT Small Business Summit, New York, NY - June 13, 2011
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Panel conversation: The Future of Work, with Stowe Boyd, Marcia Conner, Jannifer Magnolfi
Hosted by Podio in Soho, NY - June 2, 2011
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Panel conversation: How do you (or can you) measure online influence, with David Armano
Mesh conference, Toronto, Canada - May 24, 2011
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Keynote: Content is a Business Assett
Confab2011, Minneapolis, MN - May 9, 2011
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Q&A: Girl Geeks Dinner Bologna
GGD, March 30, 2011
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Solo Presentation: Everyone is Wrong About Influence. Except Your Customers
SxSWi, Austin, TX - March 14, 2011
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Webinar: Social Won't Kill a Crisis; Lack of Social During a Crisis Will Kill You - Powered, Inc.
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Presentation: Why social media is important for brands
IABC Heritage, Philadelphia, PA - October 18, 2010
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Panel Moderation: Digital Crisis Communications: @ScottMonty, @ShelHoltz, @DallasLawrence
BlogWorld SMBS track, Las Vegas, NV - October 15, 2010
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Presentation: What's Next in Marketing
FutureM Start-up Marketing Bootcamp, Cambridge, MA - October 8, 2010
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Presentation: Everyone is wrong about influence (except your customers)
Inbound Marketing Summit, Foxboro, MA - October 6, 2010
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Panel Moderation: Marketing Break Out Session on Building a Brand
New York Times Small Business Summit, New York, NY - September 23, 2010
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Executive track: Why social media is important for brands and how to develop, implement, manage, and measure a social media program
Social Media Plus, Philadelphia, PA - May 25, 2010
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Keynote Online Communication: How to connect with your customers
J. Boye, Philadelphia, PA - May 6, 2010
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Panel conversation: Social Media and the Customer: Focus on Community Management, my additional take on community manager, social, and the organization
Mediabistro, New York, NY - December 8, 2009
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Conversation: PR, not Propaganda
Web 2.0 Expo Web2Open, New York, NY - November 19, 2009
Panel and presentation: Real-Time Marketing: Operationalizing Social Media
Web 2.0 Expo, New York, NY - November 16, 2009
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Presentation: Personal Branding: Using Social Media For Career Advancement in a Tough Economy
Brand Camp University, Lawrence Tech, Detroit, MI - October 10, 2009
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Presentation: Writing engaging content for the next Web and the socializing of information
Inbound Marketing Summit, Foxboro, MA - October 7, 2009
[images October 7 - 8, 2009 Foxboro, MA InBound Marketing Summit at Patriot Place inside Gillette Stadium. #IMS09 #IMS2009]
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Panel Presentation: Developing Robust Online Content to Keep Prospects and Customers Engaged
MarketingProfs B2B Forum, Boston, MA - June 8, 2009
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Presentation and Panel Discussion: The Age of the Customer
Mediabistro Circus, New York, NY - June 2, 2009
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Panel: Breaking Boundaries: The Social Media Revolution
PRSSA Drexel University, Philadelphia, PA - May 5, 2009
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Workshop: Corporate Blogging
Online Media Bootcamp, King of Prussia, PA - April 9, 2009
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Panel Presentation: Direct Response and Social Media
Philadelphia Direct Marketing Association (DMA), Philadelphia, PA - November 19, 2008
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Presentation: Why Start a Blog and 25 Tips to Make it Work
Center City Proprietors Association (CCPA), Philadelphia, PA - November 6, 2008
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Presentation: Corporate Blogger, Angel or Demon
Minneapolis Interactive Marketing Association (MIMA) 2008 Summit, Minneapolis, MN - October 1, 2008
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Presentation: In a Tough Economy, Branding Matters
Philadelphia Association of Career Professionals, Philadelphia, PA - September 26, 2008
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Presentation: 10 Ideas to Make Your Web Site Sticky
Marketing Profs B2B Forum, Boston, MA - June 10, 2008
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Panel Discussion: 90 Minutes on Social Media
Main Line Chamber of Commerce, Wayne, PA - May 2, 2008
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Presentation: Potable Marketing
MCAD + MIMA - March 3, 2008
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Keynote: The Age of Conversation
Direct Marketing Association (DMA), Washington, D.C.
October 2007
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