Valeria focuses the conversation on the impact of making and keeping promises and the emergence of collaboration as a key driver in business.
Available for keynote addresses, corporate training sessions, real time stream programming (podcasts and video stream), and live panel discussions.
Your event topic will be customized based on your goals and audience.
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Digital Products as Evolution of Content
Entrepreneurs and consultants have been leading the (digital) way that many organizations are now following.
Thanks to the ubiquity of broadband access, the familiarity with technology, and the popularity of tablets, content consumption has gone way up.
It has become viable for media companies to start packaging content for on demand viewing, especially in response to new entrants offering purchase of original content for streaming, and for news organizations to start experimenting with new models that are not so dependent on advertising revenue.
Some key areas of focus for this conversation are:- Thinking beyond tactics to creating an authentic and sustainable model
- How to increase value by embedding products and services with purpose-driven utility
- Examples of business that are succeeding at creating revenue streams
What's Next in Customer Experience
Customers are accelerating the adoption of mobile technologies to get things done on the go. Trends like showrooming are blending the digital/in store experiences with serious operational implications for retailers.
Digital media has opened the door to limitless inventory choices and online only retailers are winning the day through a combination of auction (e.g., eBay), and fast/reliable delivery (e.g., Amazon). Providing great customer experiences is still a winning strategy.
However, today it needs to happen across media and tools. Successful companies are leveraging a combination of technology and design to create personalized offerings in real time — and over time.
What’s Next is designed to address some combination of the following questions:
- What are the tech, service design, and operational implications of customers accelerating the blending of digital/in store?
- How do you bridge online and offline, word of mouse with word of mouth to help turn prospects into buyers (one transaction), buyers into customers (repeat transactions), and customers into fans and evangelists?
- How do you calculate the life time value of experiences you provide with your products/services?
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TESTIMONIALS
"I watched Valeria present on “What’s Next In Marketing” to a room packed with founders of early stage companies. Her session was part of Boston’s FutureM series. The combination of the “futurist” event and the entrepreneurial crowd could have proven challenging given Valeria’s forward-looking subject. But not for her. Her session was packed with fresh examples — no “United Breaks Guitars in her speech” — that triggered an equal blend of learning and laughter. Valeria owns the room — not by talking most loudly, but by knowing exactly what the audience needs, and giving it to them.
-- Joe Chernov, Director of Content, Eloqua
"Valeria Maltoni's presentation on The Age of the Customer was one of the best presentations at MediaBistro Circus 2009. The enhanced principles of customer engagement Ms. Maltoni shared are the ones I now use every day in my own business strategy and the ones I share with my own clients. She truly is the marketer's marketer. Her engaging presentation changed the way I approached my business and as a result has led me to be even more successful than before. MediaBistro's Circus was truly great this year and a large part of that success can be credited directly to Maltoni.
-- Alison Woo, Chief Media Maven, New Media Mavens
"Valeria Maltoni is an engaging marketing communications expert who skillfully interacts with audiences of any type, from general marketers to C Level executives. She consistently adds new thought provoking ideas in a clear and concise manner instead of all too familiar regurgitation of the same old information. Valeria’s passion to see businesses succeed is only outdone by her knowledge of how to help them actually achieve this.
-- Chris Berger, Sr. Manager, ISD Communications, Walmart
"From her many years of practical experience, Valeria is a true leader in helping executives and managers alike navigate the conversation economy. I really appreciate how she expands on current trends, challenges the status quo, and weaves relevant examples to provide relevant, actionable insights in her presentations. Valeria is dynamic, engaging, and adds a rich depth that leaves an audience inspired.
-- Patrick Prothe, Viewpoint Construction Software
"I attended a panel on social media and public relations moderated by Valeria at BlogWorld 2010. Valeria did a fabulous job probing the panel with interesting questions. What’s more, she also handled the toughest part – keeping the flow of the conversation moving – extremely well, while adding her own expertise to the conversation in a constructive way. I thoroughly enjoyed the panel, and would happily recommend Valeria as a moderator.
-- Dave Fleet, Vice President Digital, Edelman Toronto
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SPEAKER BIO
Valeria Maltoni is a marketing and business strategist with 20 years’ experience working with Fortune 500 and fast growth organizations on how to drive business results. A representative client lists includes the Project Management Institute (PMI), Anheuser-Busch InBev, Allstate, GE Appliances, Target, and SunGard.
A lifelong learner and doer, Valeria believes that our experience of the world is constantly being reassessed based upon our past interactions, while we are constantly looking to make sense of situations as they develop.
An effective strategy defines the visions and roadmap to fulfill the promise a business makes to its customers and is the glue between brand, human, business, and technology insights. The quality and nature of both micro interactions, and experiences over time are one of the most valuable differentiating assets a business has.
Valeria is currently Senior Director of Strategy at Empathy Lab, one of the world’s leading digital consultancies focused on delivering ecommerce and broadband solutions across all connected devices.
Since 2006, Valeria’s Conversation Agent is consistently ranked among the top 30 marketing blogs in the world on AdAge Power150. Handpicked by Fast Company as Expert Blogger, Valeria is on the Advisory Board for the International MBA, the Fox School of Business at Temple University, adviser to SmartBrief on Social Media, an active member of the Social Media Business Council, VP of Marketing for IABC Philadelphia, and a co-author of The Age of Conversation.
A sought after keynote speaker,
Valeria’s recent
engagements include International CES, Digital Age 2.0 in Sao Paulo, Brazil,
reThink in Oslo, Norway, the Word of Mouth Marketing (WOMMA) Summit, Vocus User
Group conference, keynotes on influence at SxSW Interactive and Confab the
Content Strategy conference, BlogWorld, FutureM summit, Web 2.0 Expo, BrandCamp,
The Inbound Marketing Summit, Marketing Prof's B2B Forum, and Mediabistro
Circus.
She built one of the first online communities associated with Fast Company magazine.
Valeria earned a doctoral degree in languages from the University of Bologna and a degree in marketing communications from Villanova University.
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PAST SPEAKING
Panel Discussion: The New Hollywood Equation - Content Owners, New Platforms, Agents & Commerce
CES International, Digital Hollywood, Las Vegas, NV - January 7, 2013__________________________________________________________________________________________________________
Keynote Presentation: Does Your Brand Speak Digital?
Digital Age 2.0, Sao Paulo, Brazil - September 4, 2012__________________________________________________________________________________________________________
Keynote Presentation: Principles of Business in the Age of the Social Customer
re:think, Oslo, Norway - March 29, 2012
Panel discussion: with sponsors
re:think, Oslo, Norway - March 29, 2012
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Keynote Presentation: reThinking Business in the Age of the Social Customer
Social In Real Life (IRL), Kansas City, KS - February 9, 2012
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Presentation: The Prequel - What we Need to Know About Business to do Social Well
Word of Mouth Marketing Association (WOMMA) Summit, Las Vegas, NV - November 17, 2011
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Keynote Presentation: Relationships & Brand Building in the Social Media Age
Social In Real Life (IRL), St. Louis, MO - November 3, 2011
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The explosion of digital media, whether it’s social, web extensions, mobile marketing gamification, is changing the face of advertising. Engagement has taken over as the driving element of an advertising campaign. Create action and loyalty with consumer interactivity, while leveraging rich data that drives ad spend decision-making. Debate whether it’s better to target advertising to consumers who will engage over those eyeballs who may or may not take action.
Panel: Advanced Advertising: More Pull, Less Push
NYC CTAM Summit, New York, NY - October 6, 2011
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Presentation: Everyone is Wrong About Influence. Except your Customers
Vocus User Group Conference, Baltimore, MD - June 16, 2011
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Panel Moderation: Marketing/Technology Break Out Session with eBay, Yelp, Threadless, and "Go Try it On"
NYT Small Business Summit, New York, NY - June 13, 2011
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Panel conversation: The Future of Work, with Stowe Boyd, Marcia Conner, Jannifer Magnolfi
Hosted by Podio in Soho, NY - June 2, 2011
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Panel conversation: How do you (or can you) measure online influence, with David Armano
Mesh conference, Toronto, Canada - May 24, 2011
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Keynote: Content is a Business Assett
Confab2011, Minneapolis, MN - May 9, 2011
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Q&A: Girl Geeks Dinner Bologna
GGD, March 30, 2011
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Solo Presentation: Everyone is Wrong About Influence. Except Your Customers
SxSWi, Austin, TX - March 14, 2011
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Webinar: Social Won't Kill a Crisis; Lack of Social During a Crisis Will Kill You - Powered, Inc.
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Presentation: Why social media is important for brands
IABC Heritage, Philadelphia, PA - October 18, 2010
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Panel Moderation: Digital Crisis Communications: @ScottMonty, @ShelHoltz, @DallasLawrence
BlogWorld SMBS track, Las Vegas, NV - October 15, 2010
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Presentation: What's Next in Marketing
FutureM Start-up Marketing Bootcamp, Cambridge, MA - October 8, 2010
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Presentation: Everyone is wrong about influence (except your customers)
Inbound Marketing Summit, Foxboro, MA - October 6, 2010
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Panel Moderation: Marketing Break Out Session on Building a Brand
New York Times Small Business Summit, New York, NY - September 23, 2010
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Executive track: Why social media is important for brands and how to develop, implement, manage, and measure a social media program
Social Media Plus, Philadelphia, PA - May 25, 2010
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Keynote Online Communication: How to connect with your customers
J. Boye, Philadelphia, PA - May 6, 2010
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Panel conversation: Social Media and the Customer: Focus on Community Management, my additional take on community manager, social, and the organization
Mediabistro, New York, NY - December 8, 2009
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Conversation: PR, not Propaganda
Web 2.0 Expo Web2Open, New York, NY - November 19, 2009
Panel and presentation: Real-Time Marketing: Operationalizing Social Media
Web 2.0 Expo, New York, NY - November 16, 2009
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Presentation: Personal Branding: Using Social Media For Career Advancement in a Tough Economy
Brand Camp University, Lawrence Tech, Detroit, MI - October 10, 2009
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Presentation: Writing engaging content for the next Web and the socializing of information
Inbound Marketing Summit, Foxboro, MA - October 7, 2009
[images October 7 - 8, 2009 Foxboro, MA InBound Marketing Summit at Patriot Place inside Gillette Stadium. #IMS09 #IMS2009]
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Panel Presentation: Developing Robust Online Content to Keep Prospects and Customers Engaged
MarketingProfs B2B Forum, Boston, MA - June 8, 2009
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Presentation and Panel Discussion: The Age of the Customer
Mediabistro Circus, New York, NY - June 2, 2009
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Panel: Breaking Boundaries: The Social Media Revolution
PRSSA Drexel University, Philadelphia, PA - May 5, 2009
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Workshop: Corporate Blogging
Online Media Bootcamp, King of Prussia, PA - April 9, 2009
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Panel Presentation: Direct Response and Social Media
Philadelphia Direct Marketing Association (DMA), Philadelphia, PA - November 19, 2008
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Presentation: Why Start a Blog and 25 Tips to Make it Work
Center City Proprietors Association (CCPA), Philadelphia, PA - November 6, 2008
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Presentation: Corporate Blogger, Angel or Demon
Minneapolis Interactive Marketing Association (MIMA) 2008 Summit, Minneapolis, MN - October 1, 2008
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Presentation: In a Tough Economy, Branding Matters
Philadelphia Association of Career Professionals, Philadelphia, PA - September 26, 2008
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Presentation: 10 Ideas to Make Your Web Site Sticky
Marketing Profs B2B Forum, Boston, MA - June 10, 2008
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Panel Discussion: 90 Minutes on Social Media
Main Line Chamber of Commerce, Wayne, PA - May 2, 2008
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Presentation: Potable Marketing
MCAD + MIMA - March 3, 2008
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Keynote: The Age of Conversation
Direct Marketing Association (DMA), Washington, D.C.
October 2007
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