Nick Rice at Strategic Design brings us the first Marketing (r)evolution Carnival of the year.
As you enjoy the articles, consider how today the language about products and services has replaced the language about all other subjects. Think about the ubiquitous: "Can you her me now?"
While the language of commercialism has grown louder, the language of culture has become softer.
We anticipate "and now a few words from our sponsor..." We have a hard time completing Wordworth's verse "my heart leaps up when I behold a [...] in the sky." Many know Laurence Olivier as the guy in the Polaroid commercials.
Over the long weekend, I watched Robert Altman's A Prairie Home Companion with Garrison Keillor and was entertained by the seamless progression of advertising and programming presented in front of the live audience. It was clear which part was the ad, and which was the regular programming even though everything was part of the show.
We see about 5,000 ads per day on average. Today the struggle is more to get through than to make a point. What do we know about the language of persuasion? In the coming days we will talk more about it. Welcome to 2007.