Here are a couple of posts I wrote on branding, that you might have missed.
Michelin Man and Environmental Pitch -- Michelin Man gets a Makeover, Company Rallies Around Sustainable Road Mobility, February 23.
A Sound Brand -- about the incredible story of innovation and reinvention of an Italian music legend: Mina, February 14.
A company favored by its customers that has a couple of citizen marketers to its credit and a new video initiative -- How do You Say Flat in Swedish?, February 7.
Get comfortable, dig in, and visit in the comments.
P.S. Later today or this weekend I will post the scoop about our ProBlogger gathering in NYC last night. Complete with photos and introductions of people new to you on this forum. I love Times Square at dusk.