Conversation Agent - Valeria Maltoni - The Marketing Conversation

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Thank you, CK. As I said in an earlier post, this is the room in which we have the conversation, not the conversation itself ;-) Once people inside companies figure out a way to use these tools to the benefit of the organization, esp. inside its "walls", then there will be opportunity to see that it wasn't such a big deal.

"Companies (and the people inside them) have been used to creating the conversation, not joining one already created about them."

This sums it up so well. There is much fear in change and loss of control...but, once they jump in, they'd be amazed how much more depth, opportunity and value there is in making that leap and being participants rather than directors.

I echo Jaffe, excellent post indeed.

I look forward to your further comments. Thank you for inviting me to "Join the Conversation". There will be more here about the book, as well.

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