
Social media is, well, social. Interaction is part of the experience and expectation. If this is your first blog or foray into the scene, you are probably going to be doing a lot more of the work than those individuals or companies that have an established presence. And by presence I mean "voice" - what they bring to the table as evaluated and valued by the people they interact with. Is conversational marketing just the engagement of social media by a corporation to promote their product and brand? Many seem to think so. Even when your tone of voice is... Read more →