Conversation Agent - Valeria Maltoni - Authenticity is the Most Truly Prized Brand Attribute

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@Rodney - I do think that providing good service is part of being genuine. We should not do the right thing so we're not exposed. We should do it because it's the right thing to do. I see you have a real passion for social media tools.

@Francois - I actually surprised myself by seeing that I had read Weinberger's case study. Thank you for sharing the link, it's a good article. Well, Pine/Gilmore wrote a book on Authenticity. It's hard to get a real sense of what is authentic - perception or reality?

Gavin -

Congratulations, you are #3,000! It does take time. As I've written at MarketingProfs, we hardly give ourselves any time to digest information anymore; never mind giving it to others. The same happens with writing, copy gets better over time. Humans get better over time... and all other good things like parmiggiano, aceto balsamico, and vino rosso.

Why, it's been about a year since I first wrote about authenticity (or rather, "The State of Being Genuine")...and an excellent time to revisit the topic from a new angle.

"Authenticity starts with clarity about who you are, what you stand for, and how you are different"

I would add that people need the ability to excellently project that forward - otherwise misconceptions will happen. We can't always affect the perception we give off, as momentary passion, biases, and other circumstantial elements will contribute to the formation. However, we can do our best to maximize the desired image-of-self through techniques - yes, that reflect authenticity.

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