
This is the testimonial headline. You know that when someone says you are good, it is more effective than when you say it yourself. Writing a good headline is an art. There are several kinds of headlines you can use. I've used many, including: The "how to" headline - for example, How to Build a Social Media Strategy. I noticed that I write variations of that like How a Blog is Born and How Social Networks are Disrupting Everything you Know About Business. The "question" headline - there are many here. From Should Comments be Portable? to Your Face, Everywhere,... Read more →