It's called Wordle and it turns every text into a word cloud. [hat tip to Bruno Giussani] Let's run an experiment, shall we? Take a communication or marketing piece you have written and run it through Worlde. What is the corresponding word cloud? Does it give you the social tags it should about the topic you covered?
Here's one for the Gettysbug Address:
And here's one for my post on Ten Ideas for Conversation: