Maybe he hasn't noticed me. That's just one of the rationalizations that marketers tend to make when the consumer is not paying attention. In man-woman relationships that tends to be wrong.
In fact, you could take the time it took you to notice him and cut that in half - and that's how long it took him to notice you. It's a crowded marketplace and there are just too many products and services out there, continues the rationalization, let me shout louder.
You make your pitch, but the likelihood that it's going to work depends on that person being already predisposed to seeing you for them to listen. Maybe he's just not that into you.
Social media is adding opportunity to see that clearly. Two days ago I posted about agency blogs I enjoy reading. There were four main kinds of reactions to the post:
1. Thank you for reading and linking and here are some suggestions of other blogs authored by peers on the agency side - these are the folks I'd call and ask for a pitch. This is customer relationships for the agency I read and some branding for the friends they refer.
2. Good list and please add my blog - these are the folks I might consider visiting with, good contextual marketing.
3. A link to my post with something to the extent of "we'd like to be on that list'' or we thank so and so for adding us to the list - this is good brand stewardship and PR.
4. Hey, if you ever need an ad agency, call us - this is advertising as it's done today. One shot, one fly by, mainly in the dark. There is no relationship and little indication that there is the will to have one.
The pitch works much better when it's part of the conversation and a natural progression of it. In the same way that manufacturing and hardware became services and solutions, then outcome and experience, with social media, marketing has the opportunity to go from impersonal and mass constructed to personal and potentially tailored to the situation.
[brochure of Atwater Kent Radio]