Conversation Agent - Valeria Maltoni - How to Create an Action Plan

« Micro Interactions in PR | Main | Marketing Fluff »


Standards have a way to setting our feet in concrete. Better to focus on outcomes - specifically, new outcomes that are innovative.

Nice of Mike Sansone to link to your blog. Nice to meet you!

@Stefano - A digital strategy can and does help you turn challenges into opportunities. The broader context is the whole marketing communications program - not just the digital piece. Or maybe I misunderstand your question, which is entirely possible.

@Mike - I enjoyed his exposition and what excellent information with the story! A real testament to tenacity and innovation.

Great SCAMPER from a fascinating video. Thanks for modeling this in Marketing. Every profession should follow suit. Thanks for teaching us how.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.