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Valeria, I really appreciate this post as it enlightens very well what my company does: to listen and to translate these voices into valuable contribution to my client. I'm currently figuring out for new form of representation of the output and this is a great contribution to my road to.

Wonderful post. Another awesome opportunity for companies to step into the social media space in a meaningful way.

Always appreciate the well thought out posts.

This is a great synopsis of how brands should approach social media. It does indeed start with listening. The real challenge comes when it is time to speak. For larger companies, this means getting buy-in from top management and blessing from the legal folks. Don't let this eventuality become a reason not to listen!

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